Digital Life in Thailand in 2025: TikTok Dominance, AI Companionship, and a Fully Digital Society

A pivotal new report detailing the state of Thailand’s digital landscape in 2025 reveals a nation fully embracing a hyper-connected, digital-first existence, driven by social media saturation and the rapid integration of Artificial Intelligence (AI) into daily life. The most striking finding is the unequivocal dominance of TikTok, which has cemented its position as the preferred social media platform for user engagement and content consumption, far outpacing established competitors. Accompanying this shift is YouTube, which retains its lead as the platform demanding the most screen time, driven by its extensive video content library. Notably, the report highlights a significant trend where women are now the leading demographic in social media usage, dictating key trends and forming powerful digital communities, thereby reshaping the online consumer market. Perhaps the most transformative development is the widespread acceptance and reliance on AI, which is quickly moving beyond a futuristic concept to become a "trusted daily companion" for many Thais. This integration spans multiple facets of life, including AI-driven personalized finance management, automated health monitoring, and advanced language translation services, fundamentally changing how citizens interact with technology and each other. Thailand is not just observing the global digital revolution; it is actively shaping a society where digital tools are essential for economic participation and social connection. The report underscores the strategic importance of this digital infrastructure for the national economy, with e-commerce continuing its exponential growth and digital payment systems becoming the default for transactions. The data provides a clear roadmap for businesses and policymakers, indicating where investment and regulatory oversight are most critical to sustain this progress. The imperative now is to bridge the remaining digital divide, ensuring equitable access to these powerful tools and formulating policies that proactively address the societal and ethical implications of deep AI integration. Future-proof your business: understand the shifting currents of Thailand’s AI-powered digital economy and connect with the dominant platforms.