How agentic AI shopping changes consumer staples: P&G CFO

Procter & Gamble Chief Financial Officer Andre Schulten tells Brian Sozzi that the US consumer is remarkably resilient even as it splits in two. The consensus is that AI shopping agents commoditize brands. Schulten argues the opposite: agents rank on published information, and the companies with decades of studies, trials and reviews are the ones algorithms can verify. He also says forecasting is no longer a job a human should do. Featuring Brian Sozzi, Executive Editor, Yahoo Finance Andre Schulten, Chief Financial Officer, Procter & Gamble Watch the full episode of Sozzi Unleashed: Timestamps 0:00 A 4% organic sales quarter, ahead of expect (Source: Yahoo Finance | Region: Global)