Refreshed Singapore brand: New "When You're Ready" international branding campaign launched

Building a better world with businesses and talent. That's what Singapore wants to do with its new international branding campaign. Called “When You’re Ready”, it shines a spotlight on the country's strengths, leveraging its position as a global centre where different talent, capital and ideas come together to create breakthroughs and solutions. And that’s even as the world faces increasingly complex challenges. Sharing their insights on the multi-year effort are Ms Tan Su Shan, CEO and Director of DBS Group and Dr Beh Swan Gin, Permanent Secretary at the Ministry of Energy, Trade and Industry. (Source: CNA (Channel NewsAsia) | Region: Singapore)