The 'Trojan Horse' Strategy Behind Ghost City Tours' Multimillion-Dollar Success

When Ghost City Tours was founded in 2012, the industry relied heavily on circus-like sideshow stories and fabricated legends. By committing to historical accuracy and respecting local communities, Ghost City Tours expanded its audience far beyond typical ghost hunters and redefined the tour industry. Subscribe to FORBES: Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light exp (Source: Forbes | Region: Global)